A partnership started in 2025
Jacquard as an expressive medium
Since late 2025, Julien Faure has been collaborating with March LA.B to develop jacquard textile straps, conceived as genuine design elements.
Each project involves close collaboration with the brand's teams to translate a contemporary aesthetic through weaving. Patterns, textures, and colors are meticulously explored to give the strap a strong identity, perfectly consistent with the timepiece.
This formal research is accompanied by constant attention to comfort and use. Flexibility, hold, resistance: each parameter is adjusted to ensure balanced and durable wear.
A collaboration where textile expertise becomes a true field of expression, serving a contemporary vision of watchmaking.
The expertise Julien Faure
Founded in 1864, the house of Julien Faure is renowned for its expertise in creating luxury Jacquard ribbons.
Each ribbon is designed, woven, and crafted in our workshops in Saint-Just-Saint-Rambert, France.
The ribbons created for our collaborations are the culmination of over 160 years of expertise, blending tradition, technical innovation, and aesthetic excellence.
Discover our history
Discover our expertise
A strong visual identity
Weaving as a signature
The watch straps developed for March LA.B stand out with their integrated patterns and rich texture.
An approach that makes the strap a central design element, balancing comfort and character.
Designed with meticulous attention to detail, they extend the identity of each model, offering a subtle and cohesive visual interpretation.
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Here is a closer look at this beautiful vintage ribbon… 😍
Our vintage and fantasy ribbons are woven in our workshops in Saint-Just-Saint-Rambert and are designed by our teams throughout the year to bring you even more spectacular ribbons. ❤
#ribbon #madeinfrance #vintage #craftsmanship
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Weaving in progress… ☺️
Every thread is placed with care, every movement is guided by precision.
This is where technique meets intention: a process that demands focus, rhythm, and a deep understanding of the material.
All our ribbons are woven on shuttle looms in our workshops in Saint-Just Saint-Rambert, in France 🇫🇷
#weaving #ribbon #shuttleloom #madeinfrance
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🩵 A beautiful blue shade for our grosgrain ribbon, woven in our workshop in Saint-Just Saint-Rambert, in France 🇫🇷
REF : 66910G
Color : 287
💻 Discover our ribbons in our online store. The link is in our bio.
#craftmanship #madeinfrance #ribbon #grosgrain #weaving
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Over 160 years of expertise and know-how allow us to bring beautiful projects like this one to life 🖤
Reproducing an archive with our current technical resources is possible. We deconstruct the ribbon, learn to understand its structure, and this enables us to recreate it. We select the finest materials and the closest colors to achieve the most faithful result and meet our client’s expectations.
Bringing a ribbon back to life involves around ten people.
It is a source of pride for us to successfully combine our craftsmanship with the technical and technological advancements housed in our workshops today.
It is always a pleasure for us to share photos that showcase our expertise and the quality of our services 😍
This ribbon is made of 100% silk in our workshops in Saint-Just Saint-Rambert, in France 🇫🇷
#craftsmanship #ribbons #reproduction #weaving #silk #vintage
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You discovered this magnificent project on television.
Here are a few photos to admire this little gem up close… 😍
As you saw, reproducing an archive with our current technical resources is possible. Thanks to our archives, we are able to reproduce them using the materials we work with today.
Bringing a ribbon back to life involves around ten people.
It is a source of pride for us to successfully combine our craftsmanship with the technical and technological advancements housed in our workshops today.
Thank you all for your enthusiasm about our work following the broadcast of the@desracinesetdesailesdocumentary. Here, you will discover content about other magnificent ribbons and all the steps involved in making our ri❤️bbons
This ribbon is made of 100% silk in our workshops in Saint-Just Saint-Rambert, in France 🇫🇷
#desracinesetdesailes #craftsmanship #ribbons #reproduction #weaving #silk #vintage
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We’re proud to share look 46 from the CHANEL Ready-to-Wear Spring/Summer 25 runway in Paris.
You can notice our black silk satin ribbon is on the beautiful skirt, forming a giant iconic bow at the back! 🖤
…
See all the looks at Chanel.com
The luxurious ribbons we create at @julienfaure1864 are the culmination of almost 160 years of savoir-faire and unique heritage skill, innovation, and creativity.
📸 Image credit: @chanelofficial
julienfaure1864
Beautiful shades for our grosgrain ribbon, woven in our workshop in Saint-Just Saint-Rambert, in France 🇫🇷
REF : 47033G
Color : 18
💻 Discover our ribbons in our online store. The link is in our bio.
#craftmanship #madeinfrance #ribbon #weaving
julienfaure1864
At the heart of ribbon weaving lies a stage often hidden from sight yet vital to perfection: the warping.
It’s here, in this quiet choreography, that rhythm and precision come alive. Thread after thread, tension is balanced, alignments are measured, and the foundation of flow is set. Every movement is intentional; every gesture charged with meaning.
The artisan’s hands, shaped by years of dedication, know the sequence before the loom itself. There is a dialogue between craft and intuition, between heritage and innovation, that transforms raw threads into the promise of beauty.
When the Jacquard loom finally takes over, it doesn’t simply weave: it brings to life a story already whispered into the warp.
A story of artistry, patience, and excellence.
For more than 160 years, this savoir-faire has been the essence of our creations. Each luxurious Jacquard ribbon embodies not only technical mastery but also a legacy carried forward with passion and vision.
A vision where tradition meets creativity, and craftsmanship becomes timeless elegance.
#warping #weaving #ribbon #artisan #craftmanship #shuttleloom #madeinfrance
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"Our strength is our capacity for innovation", Julien Faure.
A glimpse into our archives, rows and rows of hand punched jacquard cards.
In the 1980’s, Julien Faure was the first ribbon maker in the world to invest and innovate in a custom built software which utterly transformed the jacquard weaving process. Our software is now sold all over the world.
Julien Faure making ribbons, in France, since 1864.
#julienfaure #ribbon #trim #passementerie #premierevision #mypremierevision #thefrenchribbon #madeinfrance #accessories #fashion #brands #luxury #creative #hautecouture
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Inside the Julien Faure workshops in St Just St Rambert.
Our Jacquard looms are back at work and weaving ribbons for the upcoming collections!
Julien Faure, making ribbons in France since 1864
#julienfaure #ribbons #trim #premierevision #fairecolour♥️
Specializing in jacquard ribbon, we perpetuate our expertise in the heart of the Loire region. Each creation combines comfort, durability, and lasting elegance.
Specializing in jacquard ribbon, we perpetuate our expertise in the heart of the Loire region. Each creation combines comfort, durability, and lasting elegance.